Can we afford to be picky?

My answer is no. Let me explain.

Every so often, when I actually have some time to scour my environmentally-focused websites of choice, I notice articles slamming a company (usually big business) for being “not quite green enough.” For example, I recently read an article on Grist regarding Wal-Mart’s new greening efforts. Immediately the article went into a tirade about how these meager efforts are merely tools of distraction from Wal-Mart’s multitude of sordid operation issues. While I agree that Wal-Mart is certainly no innocent and has a history of some serious anti-environmental choices (building ginormous new buildings that take up tons of land, huge energy consumption, partnerships with overseas suppliers who are not operating under environmentally-friendly regulations), there’s no denying that Wal-Mart’s latest green attempts (major plastic bag recycling & bundling, green-built stores) are a few small steps in the right direction. Isn’t that worth something?

When we live in a period of history when we’re facing serious environmental issues, and still millions of people and influential world leaders either ignore the problem or don’t think it’s important, ANY action taken to make a change is important. If you surf green sites like I do, you’re bound to notice the saying somewhere, “Even if you changed just one light bulb in your home to a CFL bulb, it makes a difference.” Shouldn’t this same logic apply to big business?

We are not in the position to be picky. Any change is fantastic and more often than not, resonates MORE change.

So, instead of taking on an all-or-nothing attitude, I think people need to continue to encourage change, no matter how small, to turn this pebble rolling down a giant hill into an enormous boulder.

Any change makes a difference.